The fine print

Have you seen the commercial for the new chewable birth control pill?

The spokesperson goes on about how every day is different for her so she needs the flexibility of a chewable pill so she can take her pill at the same time everyday. They show her on the street, in an office, at the gym, and at some design center type place. They show her chewing the pill and going about her business.

This implies to me that she can just pop the pill out, chew it, and go. But then in the fine print it says "Followed by a full glass of liquid." What the hell? How does that add to anyone's flexibility? You still have to have water. I'm not seeing the benefit.

She can be on the street, in an office, at the gym, and at some design center type place with a REGULAR pill, and take it just like this new-fangled one. On a second viewing, I notice that in each of the shots she has liquid nearby, but they never show her drink anything. Sneaky!

At first I was thinking that she could chew the pill on the street then drink something later when she got to her destination, but no. The website says you have to follow it immediately with 8 oz. of liquid.

If they wanted to have some integrity, they should have marketed this for women who have trouble swallowing pills. This "flexibility" angle doesn't hold water (no pun intended).